Sunday, June 10, 2007

5 Things You Must Do to Succeed as a Professional Speaker

5 Things You Must Do to Succeed as a Professional Speaker

By: Dr. Donald E. Wetmore

The Professional Speaking Business is one the fastest growing industries in the world. It is a great business to begin part-time and grow into a full-time opportunity, sharing your ideas and touching other peoples’ lives. It is hard work but the rewards can be enormous. I have been a Professional Speaker for the last 18 years. I have made hundreds of presentations to thousands of people from all over the world. I have found that there are five ingredients to developing your own Professional Speaking business.

1. Select your topic(s). The fewer the better. The marketplace pays a higher premium for the specialist and less for the generalist who “speaks on anything”.

2. Decide on your venue. Professional speaking can be delivered as seminars, keynotes, or one-on-one consulting. You may want to choose one, two, or all three venues.

3. Prepare your program, teaching aids, and materials. Research your material well and give it a unique twist that separates you from the rest.

4. Refine your presentation skills. Practice, practice, practice. The more you do, the better you get.

5. Develop a marketing plan to secure clients. You can be the greatest speaker in the world, but if you don’t have an audience, you’re not a speaker.

Want more information? I have prepared “Ten Super Marketing Ideas for the Professional Speaker”. It’s yours for the asking. E-mail your request for “Super” to:

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Dr. Donald E. Wetmore
Professional Speaker
Productivity Institute
Time Management Seminars
127 Jefferson St.
Stratford, CT 06615
(203) 386-8062 (800) 969-3773
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1 comment:

Franklincovey said...

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